Auto Dealership Training and Professional Development

Auto Dealership Training and Professional Development

A well-trained and knowledgeable team is the key to unlocking your dealership’s greatest potential. At Zurich, we’re here to support every member of your staff with custom training, from sales professionals to service advisors. Employee training does more than help increase sales — it can improve the customer experience, optimize customer retention, and even help attract and retain employees in a tough labor market.

Your dealership can stay ahead of the curve in this ever-changing industry by taking advantage of our innovative courses designed by industry experts. With consultative in-store, online and National Training Team solutions, Zurich can take your dealership to the next level.

After working with you on a thorough needs assessment, we can identify training opportunities that draw from our broad set of proven, results-driven curriculum. Training can include:

In-person Seminars icon
Engaging in-person seminars for your F&I success, focused on the F&I sales process — our Streamlined Selling System®, presentation skills, objection handling and more.
Engaging in-person seminars
Zurich University Icon
Zurich University, an online platform, combines the expert knowledge of our trainers with the ease of digital, self-paced learning. More than 60 training modules are available including compliance, sales, and product training.
Zurich University
National Training Team icon
Customizable leadership and performance management classes can be conducted in person at a convenient location by our National Training Team.
Fixed Ops Training icon
Live, instructor-led virtual training is available for your entire Fixed Operations team. There is also on-demand training available and certification programs to document your team’s learning.
Fixed Operations
advance leadership
Advanced Leadership and Performance seminars held throughout the year are designed for dealership leaders and managers, from C-suite executives to sales managers. These seminars offer expertise and insights that can benefit the key people managers at your dealership. Ask your Zurich representative for more details.
No matter where or how your team interacts with Zurich’s training sessions, they can learn useful skills and shift their performance into higher gear.

Why dealers trust Zurich training

  • “Going to Zurich’s F&I seminar will change everything you do in your office. It changed my walk, my talk…even the way I dress on the job. It helped me become a better professional at my trade. I don’t think you should ever sit behind an F&I desk until you’ve been to a Zurich F&I seminar.”

    Dave White, Finance Manager
    Dennis Sneed Ford
    Gower, Missouri

  • “Zurich’s been one of the keys to our F&I success. They help our finance teams stay up to date in this ever-evolving industry with consistent in-store training and support.”

    Scott Hutchins, Vice President/CFO
    Ruge’s Auto Group
    Rhinebeck, NY

  • “Zurich was instrumental in developing one of our new, motivated F&I Managers. Through a combination of in-store training and participation in one of their off-site F&I Seminars, he is now producing nearly double his initial numbers and has renewed excitement for his job.”

    Grant Allred, Dealer Principal/Owner
    Webb Toyota
    Farmington, NM

3 people at dealership

Automotive Resource Hub

Check out our collection of articles, webinars, podcasts and much more to assist you with your business. These resources can help you navigate and improve within the ever-changing and evolving automotive industry.

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