The Zurich Advantage

A Cox Automotive study shows that 63% of consumers are more likely to buy F&I products if they research on their own before they purchase a new car.* Zurich F&I Online helps give customers the product education they want, whether at home, on a mobile device, or in your dealership. It integrates easily into your dealership website, helps generate leads, and gives customers quick, easy-to-understand information through animated videos and interactive brochures. Website analytics help you track effectiveness.

Zurich’s innovative Direct Marketing program extends your opportunity to sell vehicle service contracts (VSCs) through various channels beyond the finance office.

Missed Opportunities:

Zurich’s Direct Marketing program provides the opportunity to sell F&I products to car buyers who did not elect to purchase at the time of vehicle sale. This program combines targeted marketing offers, a professional call center, and a data-driven approach to boost the adoption of protection products. It’s the perfect strategy to keep your customers coming back to the dealership.

Expiring Contracts:

The expiring contract component of Zurich’s Direct Marketing program provides the opportunity to sell additional coverage to your customers whose existing vehicle service contracts are approaching expiration. This program presents an additional revenue stream, can help improve retention and offers your customers an enhanced ownership experience.

Zurich University offers dealership employees engaging, easy to understand, role-based training on F&I Sales Presentations, Objection Handling, Compliance, Harassment and Discrimination, Service Advisor Training, and more. We continuously update Zurich University with new training topics to help you keep up with changing regulations, customer buying styles, and sales management techniques. Through the Zurich University portal, training can be assigned, measured and documented to ensure maximum engagement and efficiency.

The Zurich Service Lane Sales program provides dealerships the opportunity to increase vehicle service contract sales by closing 10-15% of quotes offered in service, improve overall gross profit as well as reinsurance growth opportunity, and is another critical step toward greater customer retention and loyalty.

This turnkey program makes it easy to present customers with the features and benefits of purchasing vehicle protection products. Our proven selling system, combined with cutting-edge technology, allows consumers to review and purchase protection products while they’re in for service or from the comfort of their own home.

Zurich has expanded its training offering to include opportunities for your entire Fixed Operations Team. Featuring live, instructor-led virtual, and on-demand training plus EIGHT certification programs, this training platform is open to all dealerships. It is ideal for ongoing staff development and onboarding new employees. Your team can attend three live virtual training courses each month and access over 50 on-demand courses. Individual and dealership rooftop plans for up to 50 employees are available for a low monthly fee.

Zurich offers regional F&I training seminars multiple times per year across the nation. The training is designed for dealership management and their F&I teams. Attendees walk away with stronger sales presentation skills, ways to integrate technology into the sales process, a broader knowledge of compliance issues, and the ability to deliver improved results and an optimal customer experience.